Online Public Relations Courses for Professionals and Students

Welcome! My name is Philippe Borremans and I am a Public Relations Consultant passionate about communications and learning. As a Certified Trainer and Communications professional I strongly believe in continuous learning and bringing thought-leaders together so they can share their experiences. Looking forward to meeting you at one of my courses, webinars or workshops.

Pay it Forward?

The idea is simple! 
As a communications professional you pay for one of the courses in the Academy and by doing so you automatically allow a financially challenged Public Relations student on the African continent to follow the course for free. 

About your trainer.

Hi, my name is Philippe Borremans and I am an independent public relations consultant specialising in crisis communications and reputation management, based in Casablanca, Morocco.

I am a regular guest lecturer at the International University of Casablanca, the ISCAE Business School and several universities in Morocco, France, and Belgium. 

As a Member of the Board at the International Public Relations Association I do my best to promote our beautiful profession and support the next generation of PR colleagues.

The PR Hacking Course

Learn "hacking" skills to work faster, increase your productivity, automate boring tasks, and free up time for the real added value Public Relations work you really like to do! When I started in PR (early 90ies) we were still printing press releases and sending them off in brown envelopes with real stamps... Can you imagine!? 20 years later many of my communication colleagues tell me they are overwhelmed with technology and really don't see how it helps them do their job in a more efficient way. While good writing and understanding the latest communication theories is necessary, most of us in PR struggle with technology (AI, Automation, Social Media etc...) and are stuck in workflows from another era. In this self paced e-learning course, you’ll learn the skills and discover the tools to automate boring repetitive tasks, speed up research and organise data among many other things. By combining a certain mindset and the right online tools, you'll be able to free up time and use it for the PR work you really want to do. Learn everything you need about using the latest methodology, technology, automation tools and artificial intelligence and stop doing boring public relations tasks.  In this course, we’ll cover 7 topics that you should know to become a more technically savvy public relations professional - what I call a "PR Hacker". Lesson 1: How to get into the "hacking" mindset and eliminate "time wasters". Lesson 2: How to apply the basic Agile and Lean principles to communications. Lesson 3: How to use automation to get rid of those repetitive, no value add tasks. Lesson 4: How to ditch the excel sheet from hell and apply CRM to your media list. Lesson 5: How to apply Kanban principles to Crisis Communications Management. Lesson 6: How to turn text into video - automatically. Lesson 7: How to leverage a single free tool to create mini PR campaign websites. And much more… Pre-register now by subscribing to updates and you'll be the first to hear when the course is available (January 2019 time frame).  If you are a paying member of any of these Public Relations organisations, I also have a special discount for you. International Public Relations Association (IPRA) European Association of Communication Directors (EACD) African Public Relations Association (APRA) European Public Relations Education and Research Association (EUPRERA)   See you on the other side! Philippe Borremans Public Relations Consultant Certified Trainer & Keynote Speaker
View course Coming soon

The Virtual Public Relations Summit 2019

A free multi-day virtual summit with 30 Public Relations Thought Leaders from across the globe.
View course Free