Learn "hacking" skills to work faster, increase your productivity, automate boring tasks, and free up time for the real added value Public Relations work you really like to do!
When I started in PR (early 90ies) we were still printing press releases and sending them off in brown envelopes with real stamps... Can you imagine!?
20 years later many of my communication colleagues tell me they are overwhelmed with technology and really don't see how it helps them do their job in a more efficient way. While good writing and understanding the latest communication theories is necessary, most of us in PR struggle with technology (AI, Automation, Social Media etc...) and are stuck in workflows from another era.